All companies have their own value proposition – the unique reason for their existence – which is why customers should take their business there. While you’re busy running your business, you probably don’t have time to spell out what yours is. However, a company logo and marketing program aren’t enough. Your value proposition needs to be loud and clear.
Your company cannot stand on low prices or wide selection alone. It doesn’t matter if you have unique services or the best services. Your value proposition needs to be clear, as prominent as your logo.
After developing your company logo, your value proposition and your general corporate brand, you need to make sure all aspects of your business translate to all media, especially on the internet.
Going online doesn’t mean you need to water down your message. With proper planning, the integrity of your logo design, your brand and your value proposition can come across even stronger on the World Wide Web than on paper.