The visual messaging you produce can entice, engage and encourage people to buy from you — time and time again.
This is true for several reasons. First, the visual impact of a unique and professional logo or branded iconography can instantly stick even in a passive viewer’s mind. Phenomena like logo recall and brand association start as young as 3 years old. Simple visual messaging hacks activate parts of the brain from the amygdala to the sensory cortex, triggering an emotional reaction and a sense-driven experience, respectively.
It’s a powerful chain reaction. Once an individual establishes a stimulated, emotional connection to something as simple as seeing an app icon, their sense of self begins to change. They identify with that logo and will return to it accordingly.
Consider some other revealing statistics about the relationship between good graphic design, brand visibility, recall and sales:
- Consumers take only about 50 milliseconds to form an impression about a visual message.
- When rating the trust and likeability of sample websites, studies have found that participant opinions are based over 90 percent of the time on design, not on content, products or services.