A Design Studio partner will be a linchpin in establishing your visibility, familiarity and value in a market. Yet this relationship goes two ways, as the best corporate graphic designs don’t just appear out of thin air.
On the client’s end, a business must provide company background and communicate relevant values, beliefs and details. The graphic designer or design agency takes that information and siphons it into visual concepts.
That collateral can be a number of things broken down into the following three categories:
1. PROFESSIONAL ASSETS
Professional visual assets are those which relay to others your authority and industry expertise. This includes materials like business cards, business illustrations and custom direct mailings. Most important, though, they’ll revolve around your company’s logo — a central product of graphic design and one of the staples an agency or freelancer can create for you. A business without a logo is like a person without a face. Ensure you have this critical professional asset designed today.
2. PHYSICAL ASSETS
Physical assets are your tangible branded goods. They’re the collateral you or your customers can hold in their hands, from printed flyers, brochures and pamphlets to actual product packaging. They can be the banners and signs you display on your storefront or the branded merchandise you hand out at a sponsored event. And of course, they highlight your logo, that all-important graphic-design staple.
3. DIGITAL ASSETS
The most contemporary assets graphic designers can create, digital assets include things that will be seen and interacted with digitally. Central to digital design assets will be your company’s website — the importance of which cannot be overstated. Presenting a clean, user-friendly and engaging website designed by professionals is one of today’s leading ways to drive online conversions — in some cases doubling, tripling or even quadrupling them. What’s more, 46 percent of consumers state they will not trust or make a purchase from a brand whose website lacks a professional “look and feel.” That’s nearly half of all website visitors. Yikes.
Business digital assets get rounded out by mobile-friendly website design as well as mobile apps, animations and digital advertisements run strategically across the web.