When thinking of graphic designers — or anyone in a creative profession, for that matter — many people conjure up images of the eccentric artist, sitting alone at a desk or sketchpad, waiting for inspiration to strike.
While it’s certainly colorful, this stereotype fails to account for the methodic attention, scheduling and routine that’s part of a professional’s approach. Graphic designers work across client concepts linearly and diligently. They don’t pull ideas out of thin air but work with consistent and collaborative structures, often with the assistance of project managers and client liaisons, marketing analytics, researchers, advertisers, copywriters, editors and more. They have tight and overlapping schedules with clients in numerous industries expecting a range of collateral, from initial concept conversations and mock-ups to the final finished product.
All that is to say that a good graphic designer is one who can, and does, professionally prioritise. Only those with a keen sense of time and project management can genuinely keep pace, setting themselves apart from the competition.