Design is crucial to a business’ identity. It conveys in the blink of an eye who and what you are. It is creative, tactical and memorable. When done right, design causes wide ripple effects that complement your overall marketing and…
Who are we designing for? How will they use what we are designing? Do they need it? What backend technologies does the client have at their disposal? What new ones are they open to trying? Who else has tried this…
Recession and economic downturn? This is a marketing opportunity! In such unsure times the natural reaction is to make further controls on costs. And if you're looking at cutting variables, you're most likely looking at the easiest thing to slash…
Are you planning a brand update or starting a new company? This article is for professionals who have needs for graphic design services, and have not worked in the creative field or with creatives before. It is a primer to…
For most people, taking on a few design projects will be a lot of work. Therefore, it is important to define what you really need-and we mean really need. Defining your projects by what you need as opposed to what…
Exhibitions provide a unique opportunity to display your product and business to large numbers of potential customers. A clear idea of what you are trying to achieve, and how to go about it, helps you maximise the impact.
