Design it yourself or hire it out?
For most people, taking on a few design projects will be a lot of work. Therefore, it is important to define what you really need-and we mean really need. Defining your projects by what you need as opposed to what…
Checklist for Good Trade Show Results
Exhibitions provide a unique opportunity to display your product and business to large numbers of potential customers. A clear idea of what you are trying to achieve, and how to go about it, helps you maximise the impact.
What Is Branding? A Guide
BRAND The sum of all the characteristics, tangible and intangible, that make the offer unique. BRAND ENVIRONMENT The graphic system of identification as applied to three-dimensional physical space. BRAND EQUITY The value of the brand in its holistic sense to…
Branding-Do’s and Don’ts
ESTABLISH BRAND MOBILITY The Internet is becoming accessible universally and through many means, such as handheld devices. This provides an unprecedented opportunity for brands to stretch beyond traditional branding and marketing strategies. There are hundreds of ways in which your…
What does a Good Brand and Marketing Designer Do?
Who are we designing for? How will they use what we are designing? Do they need it? What backend technologies does the client have at their disposal? What new ones are they open to trying? Who else has tried this…
Why Your Marketing budget Should Be The Last Thing You Cut
Recession and economic downturn? This is a marketing opportunity! In such unsure times the natural reaction is to make further controls on costs. And if you're looking at cutting variables, you're most likely looking at the easiest thing to slash…